New product development studies continue to show a strong relationship between early-stage market assessments and profitable new products. WISC's assessment covers:

Technical Feasibility - Short overview of product idea by technical consultant (if functionality is a major issue) to estimate whether product will perform as intended.

Competition Review - Assessment of current competition to review potential uniqueness of proposed product. Competition is uncovered through a company search of on-line and print directories, databases, buyers guides, catalogs, and other resources indexed by product type and/or NAICS Codes, as well as through a preliminary patent search. We follow up by phone to a few selected companies with the most closely related products and patents for literature and product status.

User Need Estimates - Brief interactions with industry contacts and/or analysis of published market studies to assist in estimating market size.

Trends - Analysis and summary of relevant trends (e.g., industry, regulatory and/or demographic) accessed via trade association reports, published market studies, and other sources as needed.

Research Summary - A report to client summarizing all major elements with suggestions for next steps.
Fee $895 Customized projects are also available.

To view sample New Product Assessment reports, click on the links below.
New Product Assessment Sample: Warhawk Therapeutic Technologies
New Product Assessment Sample: Automatic Playing Card Shuffler
New Product Assessment Sample: Wander Away TattleTale

Starting a New Product Assessment Project

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To start a research project, click here to download a Confidential Disclosure Agreement form.

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