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New product development studies continue to show a strong relationship between early-stage market assessments and profitable new products. WISC's assessment covers: Technical Feasibility - Short overview of product idea by technical consultant (if functionality is a major issue) to estimate whether product will perform as intended. Competition Review - Assessment of current competition to review potential uniqueness of proposed product. Competition is uncovered through a company search of on-line and print directories, databases, buyers guides, catalogs, and other resources indexed by product type and/or NAICS Codes, as well as through a preliminary patent search. We follow up by phone to a few selected companies with the most closely related products and patents for literature and product status. User Need Estimates - Brief interactions with industry contacts and/or analysis of published market studies to assist in estimating market size. Trends - Analysis and summary of relevant trends (e.g., industry, regulatory and/or demographic) accessed via trade association reports, published market studies, and other sources as needed. Research Summary - A report to client summarizing all major elements with suggestions for next steps. Fee $895 Customized projects are also available. To view sample New Product Assessment reports, click on the links below. New Product Assessment Sample: Warhawk Therapeutic Technologies New Product Assessment Sample: Automatic Playing Card Shuffler New Product Assessment Sample: Wander Away TattleTale Starting a New Product Assessment Project To start a new product assessment, please submit the product disclosure form: To download the Wisconsin Innovation Service Center Confidential Disclosure Form, please click the link below. Microsoft Word 7.0 Disclosure Form | Acrobat Reader Disclosure Form
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