Customer Diversification Assessment

Find new customers through top-notch market research. Your business can survive and grow by finding and reaching new customers in new markets. The Customer Diversification Assessment can help you to do the following:

• Replace lost business.
• Diversify across industries.
• Reduce vulnerability to market downturns.
• Focus on the best market segments for your company.
• Find and reach new customers in new markets.

The Wisconsin Innovation Service Center (WISC) brings 30 years of expertise and internationally recognized quality to every project. WISC develops and implements customized research plans to fit the specific strengths and needs of each company.

As part of a Customer Diversification Assessment project, WISC researchers will conduct interviews with a sample of target customers and access premier information sources to complete the following:

• Discovery of market sectors with greatest growth potential.
• Analysis and summary of trends in the targeted markets.
• Identification of potential customers.
• Determination of key drivers of purchase and supplier decisions.
• Presentation of a custom prospect list including contact information.

Projects are usually completed within sixty business days.

To request more information, please call 262-472-1365 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

To start a Customer Diversification Assessment, click here to download a Confidential Disclosure Agreement form.

If you prefer, you may call 262-472-1365 or e-mail WISC at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Click here to see a sample Diversification Assessment report.