To survive in this economy, manufacturers need to find new customers and markets to capitalize on their core competencies and strengths. As old industries dwindle and more companies adapt to globalization, developing a system to find new customers is becoming a high priority. WISC’s Diversified Customer Assessment helps businesses understand which market niches (customer groups) to focus on now and in the future.

These assessments can help you:

• Determine which market segments indicate potential opportunities
• Understand supply chain attributes and supplier selection criteria
• Discover unmet needs in market segments that meet your capabilities

Research results – Our Diversified Customer Assessment provides information to help companies better develop a system to find new customers and diversify their markets. Our research includes interviews with a sample of target customer representatives to determine key drivers of purchase and supplier decisions, major product segments and key players, and market sectors with greatest growth potential; analysis and summary of targeted market sectors and industry trends; and identification of potential customers in target market segments, with a custom prospect list (including contact information).

Click here to see a sample Diversification Assessment report.

WISC will develop and implement a project plan to help you find customers in new markets. Projects are completed usually within sixty days. For more information, please contact our office at 262-472-1365. (Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).